Stop Guessing Which Dishes
Actually Make Money.

The Dubai Restaurant Profit Blueprint gives you a clear view of your Top 25 dishes across dine-in, delivery, and direct orders—so you can tune pricing with confidence.

Includes 15-min fit check. No sales script.
TABLEWISE
See the true profit of your Top 20-25 dishes across dine-in, delivery apps, and direct orders - net of VAT and commissions.
TABLEWISE
Know which dishes belong on apps, which to keep for dine-in or Direct only, and which combos need a second look.
TABLEWISE
Use your chef's best-estimate food costs (no gram-by-gram recipe cards) to build a realistic profit view.
TABLEWISE
Get a simple Excel model, PDF summary, and one-page Wall Card your team can actually use.
TABLEWISE
Walk away with a short list of specific moves to tighten channel mix and pricing on your most important dishes.
All in, you're looking at roughly 4-5 hours of your time over about three weeks.
Busy but broke

Dubai's restaurant market doesn't lack customers. Many independent places are busy on apps and weekends, but the profit picture still feels tighter than it should. The common thread usually isn't bad food - it's not having a clear view of profit by dish and channel.

The Pain Points
Dine-in can be misleading
Dine-in can be misleading
You see full tables, but rising food costs and staff overheads mean some of your “crowd-pleaser” dishes may be generating high sales with very thin—or even no real—profit underneath.
Delivery apps are hard to read
Delivery apps are hard to read
It’s not just the commission %. Once you add “restaurant-funded” promos, marketing fees, and error charges, app statements make it very hard to see your true net take- home per order.
Direct ordering is under-used
Direct ordering is under-used
You probably have a website, QR code, or WhatsApp link, but if it’s rarely used or feels like a tech headache to manage, you’re not getting the benefit of your highest-margin channel.
The “blended number” trap
The “blended number” trap
Standard sales reports often lump VAT, service charges, and discounts together. It becomes difficult to get a clean, “net-of-VAT” profit view that shows which channel is actually paying the bills.
Busy but broke

This is normal. Many independent restaurants rely on a P&L that looks at the whole business, not a simple “profit per dish, per channel” view you can actually steer from.

The Restaurant Profit Blueprint exists to build exactly that view from your own POS and delivery data, and to give you a straightforward, dish- and channel-level profit picture you can act on - without turning your life into a finance project. And you don’t need to build new recipe cards to get there; we work from your chef’s best estimates.

The Blueprint
What the Restaurant Profit Blueprint Is

The Dubai Restaurant Profit Blueprint is a focused, data-based profit map for your Top 20–25 dishes. It takes your real POS and delivery app data, combines it with your chef’s best-estimate food cost per plate, and shows you how each key dish performs on dine-in, delivery apps, and your own direct channels — all net of VAT.

Deep dive into Top 20–25 dishes
Deep dive into Top 20–25 dishes
A deep dive into your Top 20–25 dishes using actual POS exports and delivery app statements for a recent period.
Chef best-estimate food costs (no full recipe cards)
Chef best-estimate food costs (no full recipe cards)
Chef/owner best-estimate food cost per plate for those dishes (no full recipe-card project inside this Blueprint).
Dine-in vs Apps vs Direct profit view
Dine-in vs Apps vs Direct profit view
A channel-by-channel profit view: Dine-in vs Delivery Apps vs Direct, per dish and per month.
VAT-aware calculations
VAT-aware calculations
VAT-aware calculations so you’re seeing real ex-VAT contributions, not just gross sales.
Direct-readiness scoring & Year-1 target
Direct-readiness scoring & Year-1 target
A simple scoring of your current direct-order readiness and a practical direct-channel target to aim for over the coming months.
5–7 concrete moves
5–7 concrete moves
A shortlist of 5–7 concrete moves around pricing, channel placement and combos for your highest-impact dishes.

This is strategy and decisions, not bookkeeping.
The goal is to help you answer: Which dishes, on which channels, at which prices should we push - and which ones do we need to fix or protect?

What You Get
What You Get at the End

No promises of guaranteed uplift, just a clear,
reusable picture of where money is made or lost so you can make better calls every week.

At the end of this project, you walk away with:
Excel Model
An Excel model showing your Top 20–25 dishes by channel profit (dine-in, delivery apps, direct), net of VAT, which you can refresh monthly with new POS and app exports.
PDF Summary
A short PDF summary that highlights key numbers, your channel mix today, and 5–7 specific moves we recommend on pricing, channel placement and combos.
One-Page Wall Card
A one-page “Wall Card” you can pin in your office or kitchen so your team can see, at a glance, which dishes to push on apps, which to push Direct, and which to protect.
Opportunity Snapshot
A clear picture of your opportunity: a sense of the size of the upside if you improve monthly contribution on your top dishes by shifting mix and tightening a few prices — based on your data and your food-cost estimates.
Is This Right For You?
Who This Is For / Not For
Who this is for
  • Independent restaurants or small groups in Dubai (1–5 branches is typical).
  • Already on at least one delivery app (for example: Talabat, Deliveroo, Careem, or Noon).
  • Able to export item-level sales from their POS for the last 8–12 weeks. If you’re not sure, we can test this together on the fit call.
  • Have a chef or manager who can give best-estimate food cost per plate for the Top 20–25 dishes.
  • Want a clear channel and dish-level profit view, not a tax/statutory audit.
  • Are ready to act on the findings, even if that means questioning a few long-standing menu items.
Who this is not for
  • Restaurants with no POS or no way to export item-level sales data.
  • Operations where data across apps are too inconsistent, and there’s no plan to tidy the basics.
  • Owners looking for a statutory audit, detailed recipe-card costing, or full inventory system setup inside this fee.
  • Teams unwilling to invest a few focused hours to send data and provide food-cost estimates for their main dishes.

If your foundations (data and chef cooperation) are not in place, this Blueprint will not give you the quality of answers you deserve - and we’ll tell you that up front.

The Process
How It Works

Total owner time is roughly 4–5 hours spread over about three weeks,
if you provide the data and engage in the two short calls.

01
15-20 min
Quick fit check
You share how your restaurant is set up today, which apps you’re on, and how you take direct orders. We confirm that you can export item-level POS data and access app statements, agree on an analysis period, and decide together if the Blueprint is a good fit right now.
02
02-03 hours
Send data + fill food-cost sheet
You send POS exports for the agreed period and delivery app statements or access. From that, we pull your Top 20–25 dishes and send back a pre-filled sheet. You and your chef then add best-estimate food cost per plate, a simple confidence level, and tags like Signature or Best-seller. If anything looks strange, we have a short calibration call to align on portions and costs for a few key dishes.
03
0 hours
We build your Blueprint
You go back to running the restaurant. We do the messy work: reconciling POS and app data, calculating net-of-VAT net rates per channel, building your Top 20–25 dish model, checking basic cost sanity, and running a few key scenarios around pricing, channel mix and combos. We only interrupt you if we hit major red flags that would make results unreliable.
04
60 min
Debrief & handover
We sit down for a focused debrief. We walk through your current channel picture, the Top 20–25 dish results, and the 5–7 changes that matter most. You get the Excel model, PDF summary and Wall Card, along with clear notes on how to keep it updated monthly.
FAQ
Frequently Asked Questions

No. For this Blueprint, we only need your chef’s best-estimate food cost per plate for your Top 20–25 dishes — everything that normally goes on one serving. Recipe-card and full costing system projects can always be scoped separately later if you decide you need that depth.

No. This is not an “anti-app” project. Delivery platforms bring volume you may not get otherwise. Our job is to show you which dishes make sense on apps, which are better kept for dine-in or Direct, and where you may be silently subsidising certain orders so you can use the apps more intentionally.

Expect roughly 4–5 hours across three weeks: a 15–20 minute fit call, 2–3 hours to send POS/app exports and fill the food-cost sheet for your Top 20–25 dishes, and a 60- minute debrief once the Blueprint is ready. In between, we handle the analysis and only reach out if there are major data issues.

No. The Restaurant Profit Blueprint is a channel and dish-level profit view for decision- making, based on your POS data, delivery app statements, and your own food-cost estimates. It is not a statutory, tax or compliance audit and should not be used as one.

For most restaurants, we price the Blueprint as a fixed fee in the range of AED 4,000–5,500 + VAT, depending mainly on how complex your data is. No monthly retainers.
Book a quick 15-minute fit check

You're just checking fit and data readiness, no hard sell.